As you probably know by now, AppSignal, the company I co-founded, raised $22 million in a Series A not too long ago. Overnight, I was no longer the bootstrapper I had proudly identified as since 1998. Enter cognitive dissonance.
For years, whenever someone asked about AppSignal’s origins, I would share how we built the company without any outside investment. That detail wasn’t just trivia; it was a point of pride. We were one of the few. A rare breed. The realization that we had now joined the ranks of the funded, “just like the others,” hit me harder than … read more “Bootstrapping Was My Identity. Then We Raised a Round.”